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Millions of Pregnant Woman Have a New Online Resource: Bestseller and Trusted Friend 'What to Expect' Launches Web Site

Heidi Murkoff partners with Waterfront Media to Launch First-Ever What to Expect Web Site, Creating Fresh Online Features, Tools

NEW YORK, June 1 /PRNewswire/ -- Heidi Murkoff, New York Times best selling author of the What To Expect When You're Expecting and the What to Expect series of pregnancy and parenting books has joined with online subscription-based publisher, Waterfront Media Inc., to launch the official What to Expect When You're Expecting Web site (http://www.whattoexpect.com/) as part of Waterfront's array of products from leading authors.

What to Expect When You're Expecting has been called "the pregnancy bible," with more than 13 million copies in print in the U.S. In fact, according to USA Today, 93 percent of all expectant mothers who read a pregnancy guide read What to Expect When You're Expecting (now in its third edition).

"This Web site -- the latest addition to the What to Expect family -- is another great resource for moms and dads to be," said author Heidi Murkoff. "We're excited to be able to provide expectant parents with an added dimension to What to Expect -- an interactive, personalized online companion during their pregnancies. We'll have informative articles they won't find anywhere else, easy-to-use tools like the daily pregnancy planner and the scrapbook, as well as answers to their questions -- all dedicated to making those 40 weeks easier and more fun. Plus, expectant couples will be able to tap into an entire community of 'belly buddies' to help them through the very personal experience of expecting a baby. After all, there's nothing like knowing you're not alone to help you feel more comfortable."

Ben Wolin, CEO of Waterfront Media commented, "Waterfront Media strives to connect people via the Internet with the best self-help experts. When Waterfront decided to launch a Web site for expectant parents, it was obvious who we wanted to work with. The What To Expect series is clearly the premium brand in its category, and Waterfront is very pleased to bring it -- and Heidi -- online."

Asked why she waited so long to bring this successful book online, Heidi replied, "I've had piles of proposals over the years -- and I knew the Web site would be an important addition that readers were actually looking for -- in fact, asking for. But it wasn't until I met Waterfront that I knew I met the right partner."

Heidi Murkoff "conceived" the idea for What to Expect When You're Expecting during her first pregnancy, when she discovered that most books only added to her questions and worries. Determined to write a guide that would help expectant parents sleep better at night, Heidi delivered the proposal for What to Expect just hours before delivering her daughter, Emma. She teamed up with medical writer Arlene Eisenberg and Sandee Hathaway, BSN, to write the book and then continued to write an entire bookshelf of titles for parents and children that have helped millions of families. The What to Expect series, which has sold more than 25 million copies, includes What to Expect the First Year, What to Expect the Toddler Years, the What to Expect Pregnancy Organizer, the What to Expect Pregnancy Planner, and the What to Expect Babysitter's Handbook. Heidi's latest book, What to Expect: Eating Well When You're Expecting, is a complete guide to diet and nutrition during pregnancy. She's also written nine What to Expect books for children, designed to hold their hands as they venture off to face life's first experiences. The What to Expect kids series includes What to Expect When Mommy's Having a Baby and What to Expect When the New Baby Comes Home.

A passionate commitment to parents and babies led Heidi to co-found the What to Expect Foundation (http://www.whattoexpect.org/), a nonprofit organization dedicated to helping low-income families expect healthy pregnancies, safe deliveries, and healthy, happy babies. As president of the foundation, Heidi helped create Baby Basics: Your Month By Month Guide to a Healthy Pregnancy, a beautiful, culturally appropriate prenatal guide geared toward readers with low literacy. So far, more than 300,000 copies of Baby Basics, in both English and Spanish, have been distributed free to expectant moms in need across the country.

Heidi is a senior contributing editor and columnist for Baby Talk and Parenting magazines and is a frequent guest on shows such as CNN's American Morning, the Today Show, the CBS Early Show, and Good Morning America. Now, with the launch of http://www.whattoexpect.com/ and its e-mail newsletters (Heidi's Daily Delivery and Expecting To Expect), Heidi has created a completely interactive online pregnancy companion for expectant parents, as well as a vital pipeline of information for those who are preparing for pregnancy. The site not only creates a vibrant community of pregnant women, but also adds updated and new material not found anywhere else.

Waterfront Media is headquartered on the waterfront of Brooklyn, NY, with customer service operations in North Adams, MA. This online publishing company features self-help products that connect subscribers with trusted experts who help them improve their lives. Waterfront Media opened its doors in January 2002 and has served over 600,000 subscribers. More than 7 million people receive newsletters from Waterfront's leading authorities, encompassing such topics as diet, health, finance, exercise, spirituality, religion, and relationships.

Waterfront Media currently publishes the online versions of Dr. Andrew Weil's My Optimum Health Plan; the No. 1 New York Times bestseller, The South Beach Diet, by Dr. Arthur Agatston. In addition, Waterfront Media is the online publisher for Money Magazine financial expert, Today Show contributor, and author Jean Chatzky; 20-year health and fitness icon Denise Austin; and now the best selling What To Expect series.

Additional information about Waterfront Media's partners, products, and online tools can be found at http://www.waterfrontmedia.com/.

Waterfront Media

CONTACT: Vince Errico of Waterfront Media, +1-718-249-2824,
vince@waterfrontmedia.com

Web site: http://www.waterfrontmedia.com/
http://www.whattoexpect.com/
http://www.whattoexpect.org/

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