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Winning Best Practices for Optimizing CRM Implementation Success

Winning Best Practices for Optimizing CRM Implementation Success

CHAPEL HILL, N.C., Oct. 19 /PRNewswire/ -- Many CRM managers and executives believe that CRM technology holds the promise for increased efficiency and profitability. In fact, however, 70% of CRM programs fail due mainly to "organizational resistance," according to research conducted by Best Practices, LLC, a leading benchmarking and consulting firm. Despite the high failure rate, sharp and savvy CRM teams have identified the barriers to success and overcome the challenges enabling them to provide the results-driven technology enhancements that today's companies seek and investors demand.

"Countdown to Customer Focus: A Step-by-Step Guide to CRM Implementation," reports the findings from a compelling CRM benchmarking study conducted by Best Practices, LLC, (a complimentary excerpt is available at http://www3.best-in-class.com/rr868.htm). To harness data, Best Practices analysts surveyed and interviewed CRM executives at 15 world-class companies, including Eli Lilly, Merrill Lynch, PSE&G, Land's End and the U.S. Dept. of Veteran Affairs. These proven CRM leaders shared their winning tactics for CRM structuring and implementation success. Their insights included such wisdom as:

-- Base pilot programs on response to market threat so that results can be tied to top-level goals and strategic planning. -- Place a customer champion in every department to provide maximum benefit through new CRM processes. -- Understand that CRM in the short term has the appearance of marketing and only in the long term can you build more profitable relationships with customers.

"Companies that actively improve their CRM systems can better meet the needs of their clients as well as work more effectively as an organization," said Cameron Tew, Best Practices, LLC, research and publishing manager. "Best-in-class companies find ways to align their CRM strategies with corporate goals and seek processes that provide hard, practical results."

CRM managers and executives struggling with the efficacy of their CRM systems or planning implementation will benefit from the breadth of pragmatic insights presented in this report. Indeed, identification of the most common pitfalls, as well as the best practices and lessons learned for CRM implementation projects ensure an expedited learning curve for creating near-term results.

Download a free excerpt of "Countdown to Customer Focus: A Step-by-Step Guide to CRM Implementation" at http://www3.best-in-class.com/rr868.htm . For more information, contact Cameron Tew at (919) 767-9246 or ctew@best-in-class.com .

ABOUT BEST PRACTICES, LLC

Best Practices, LLC, is a benchmarking research firm that conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For over 12 years, our highly credentialed research staff has conducted primary research across every functional corporate area on almost every business challenge imaginable. To find the information that has eluded you to date, visit our website at http://www3.best-in-class.com/ .

Best Practices, LLC

CONTACT: Kim Hardin of Best Practices, LLC, +1-919-767-9221,
khardin@best-in-class.com

Web site: http://www.best-in-class.com/

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