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IZEA's WeReward for Salesforce Now Available on AppExchange 2, the World's Most-Popular Marketplace for Business Apps

First of its kind app creates deeper customer relationships by integrating location-based check-in data into Salesforce on a pay-per-performance basis

SAN FRANCISCO, Dec. 7, 2010 /PRNewswire/ -- DREAMFORCE 2010 -- IZEA, Inc. today announced the availability of WeReward for Salesforce on AppExchange 2. WeReward (www.wereward.com), a leading mobile incentive platform that pays consumers cash for the actions they take in the real world, will now enable salesforce.com customers to integrate location-based check-in data into their customer accounts. WeReward is the first-ever mobile application to deliver discrete customer check-in data into Salesforce by either appending or creating a customer account at the point of purchase.

Built using Force.com, the enterprise cloud computing platform, WeReward for Salesforce is currently a free app and is immediately available for deployment on AppExchange 2 at http://www.salesforce.com/appexchange/. The announcement was made today at Dreamforce 2010, the cloud computing event of the year.

Unlike other location-based services that are primarily based on earning badges, WeReward provides users a cash incentive for checking-in at the point of purchase or for completing an action. WeReward also differentiates itself by operating on a pay-per-performance model, making it affordable for restaurants, retailers and brands of all sizes.

"For the first time, customers will be to able check-in to a location or product and opt-in to share their information, allowing them to receive additional communications and establish a closer brand connection through email and social networks," said Ted Murphy, CEO and founder of IZEA, Inc., the parent company of WeReward. "For brands, the ability to integrate a customer's check-in data directly into their existing sales and marketing workflows will enable them to grow their database and gain greater insights while building loyalty."

"WeReward is a great example of companies harnessing the power of the Force.com enterprise cloud computing platform in a Cloud 2 world that is social, mobile and real-time," said Kendall Collins, chief marketing officer, salesforce.com. "Now, salesforce.com customers have additional means to realize tremendous success with location-based services."

Today, most CRM systems capture a small fraction of a customer's total interactions. By deploying WeReward for Salesforce, brands can receive real-time data that leads to greater customer insights and smarter marketing decisions based on a greatly enhanced customer profile.

About Dreamforce

Dreamforce is the industry's leading global cloud computing event focused on inspiring customer, partner and developer success with cloud computing. Attendees will learn how to maximize their current investments and explore new offerings across Salesforce Chatter, Sales Cloud, Service Cloud, Force.com and more. Over the past 10 years the cloud computing economy has radically changed the way companies operate. Now as we enter the next phase, cloud computing is becoming inherently social, real-time and mobile. Dreamforce is where this transition is happening with hundreds of salesforce.com partners exhibiting the latest cloud offerings, as well as training sessions, seminars and breakout sessions.

About the Force.com Platform and AppExchange 2

Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM (http://www.salesforce.com/) applications, more than 1,000 ISV partner applications like those from CA Technologies, FinancialForce.com and Fujitsu, and 185,000 custom applications used by salesforce.com's 87,200 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel. Force.com also enables developers to make any enterprise app social by leveraging the social collaboration components including profiles, status updates, and real-time feeds available with Chatter.

Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the salesforce.com AppExchange 2 marketplace http://www.salesforce.com/appexchange/, now featuring the ChatterExchange.

About IZEA

IZEA is a world leader in social media sponsorship, operating multiple marketplaces such as WeReward, SponsoredTweets, and SocialSpark. Our mission is to empower everyone to value and exchange content, creativity and influence. IZEA is venture funded by Inflexion Partners, Village Ventures, Draper Fisher Jurvetson, and DFJ Gotham Ventures.


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