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Clint Lee

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Related Topics: Franchising

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Fundamentals: Franchise Lead Generation with Google Adwords

As a follow up to yesterday’s post about effectively managing lead-flow, I’ve posted another video showing what I’ve found to be very useful and effective tools for lead generation. You might want to consider incorporating Google Adwords campaigns into your repertoire for franchise lead generation. The ability to target micro-channels and create highly relevant campaigns for specific target markets, along with the powerful analytical capabilities and budget options served up by Google Adwords makes it a no-brainer to incorporate into your overall strategy. The benefits of Adwords is exponentially increased if you incorporate it into your CRM system which will allow you to more easily analyze your ROI, among many other metrics.

Check out this video for an overview of the benefits of a Google Adwords and Salesforce mashup.

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Clint is a Principal and Founder of The Flywheel Group, a premier provider of innovative solutions to the franchise industry. The FranchiseFlywheel™ application was developed out of the industry's need for a cutting-edge and affordable franchise management tool for franchisors. Spending several years in the franchise industry directing daily activities related to franchise and business development processes, marketing, lead-generation, and contract administration, and an understanding of the needs of peers and colleagues, led to the development of the application. The Flywheel Group is focused on improving best practices and driving change in the franchise industry by introducing industry-leading solutions and working with its clients to re-engineer business processes that will ultimately enhance revenue and improve bottom line efficiency. Clint actively writes and shares his thoughts on the Flywheel Blog.